Our Tote Bags, Ourselves
In the 1880s, a newspaper owner named Jasper Meek was looking out the window of his print shop in Coshocton, Ohio, when he saw a young girl drop her school books. As the story now goes, the sight inspired him to fashion a burlap bag in which people could carry books. But Meek also had an entrepreneurial mind, and he figured out a way to maximize his profit: he’d charge local businesses to print their names on the bags, which then served as tiny billboards as they were carried across town. ...